Research on Podcast Advertising by PodcastOne

Norman Pattiz who is the executive chairman of PodcastOne and Tom Webster who is the VP of Strategy at Edison Research announced the results of a sequence of inclusive studies that looked at the results of tests in advertising with five big national consumer brands in 5 categories of different products and services. Learn more about Norman Pattiz:

This is according to an article published by PRNewswire on 9th February 2017. The study was conducted in 2016. It is the first study of before and after campaign brand lifts focusing on podcast advertisers.

The study showed a significant positive impact in podcast advertising on intent to purchase, brand recall, and specific messaging recall.

The main conclusions of the studies were as follows;

  • More than sixty percent of listeners mentioned a particular grocery brand after the campaign. It was 7% before the study.
  • There was an increase in awareness of 47% for products in financial services, 24% in garden and lawn products, and 37% for products in automobile aftermarket products from before the study and after the study.
  • There was an increase of 60% of awareness of a particular message on products in automobile aftermarket. This ranged from before the study to the after study.
  • There was an increase of 76% in awareness of products in casual dining restaurant.

The Research was conducted by Edison Research on behalf of the PodcastOne in determining podcast advertising effectiveness of 5 national brands. Some these brands were popular while others were less popular. They were looking for an increase in awareness.

The results of these studied suggested that the audience of the podcast was interested in brand messages. They showed an improved willingness to purchase the particular brands. Tom Webster stated that his company was happy to work with PodcastOne and the five brands in measuring the force of podcast advertising.

Norman Pattiz is the chairman of the PodcastOne. He is an American entrepreneur involved in the industry of broadcasting. Norman was born in 1943. He is the founder of Westwood One.

This is a radio network. Norman Pattiz is a national radio hall of fame member. He established Westwood One in 1976 and grew it to become the largest radio network in America. The company is also among the top media companies in the world.

Norman is a former president of the Broadcast Education Association. President Clinton appointed Norman Pattiz to serve on the broadcasting board of governors.

Learn more about Norman Pattiz:

Rick Shinto and Penelope Kokkinides; Helping to Grow InnovaCare

Rick Shinto is the president and CEO of InnovaCare. He was also the CEO of Aveta from 2008 until it was sold in 2012. Before being made the CEO of Aveta, he served as a member of the management team. Today, he is the CEO of InnovaCare’s operations in Puerto Rico.

Dr. Shinto’s Experience

Rick has experience of more than 20 years in operational and clinical healthcare. Dr. Shinto has also worked as the CMO at NAMM California. Additionally, he has worked as the Chief Medical Officer and the Chief Operating Officer at Medical Pathways Management Company. Rick Shinto has also served as the Corporate VP for MedPartners in its Medical Management division. He held onto the position from 1996 to 1997 when he decided to leave and take a position at Cal Optima Health Plan, Orange County, CA, as the CMO. DR. Shinto’s career began as a pulmonologist and internist in Southern California.

About the CAO; Penelope Kokkinides

Penelope is part of the leadership team at InnovaCare. She is the current Chief Administrative Officer at the company. She had previously served as the company’s COO at the firm. She has also held the position of COO at Aveta. Besides that, she was the VP in charge of Clinical Operations at Aveta. Kokkinides experience in the health care sector is more than two decades long. She has specialized experience in the implementation of government programs since she has worked with them for many years. Additionally, Penelope has a wealth of experience in the management of the healthcare process and the development of clinical programs. She is renowned for her ability to improve efficiency at organizations in which she works.

Kokkinides’ Experience

Before she joined InnovaCare, she had worked as the COO and executive VP at Centerlight HealthCare. Her role at the company involved determining the strategic direction of the company. Besides that, she was responsible for overall management at the company. Kokkinides has also worked as the Corporate VP for Care Management and COO at Touchstone Health. Besides that, she has worked at AmeriChoice. Penelope Kokkinides played a critical role in the development of a health model for the company, according to,

About InnovaCare

InnovaCare is a provider of managed healthcare in Puerto Rico. The company’s membership base on the island includes over 200,000 individuals who are served by over 7,500 medical experts. The company is the only one that offers NCQA- accredited health plans in Puerto Rico. The company has a deep-rooted commitment to providing its customers with models that cost-effective, innovative, coordinated and that integrate advanced medical technology. View her infographic resume at

Famous Jewish Billionaire Soros Outspoken Against Israeli Violence

Here in the United States, politicians always speak positively about Israel. It is a transparent attempt to woo the Jewish vote with inside the United States. But if you take a good objective look at the actions of Israel, you may not have such a favorable point of view on the country. It turns out that much of the world sees Israel as a militant state that is a threat to peace. It turns out, Israel’s treatment of Palestinians in the Gaza Strip is downright horrific.

Human rights violations are perpetuated in the Gaza Strip because Israel has a strong ally in the United States. But it is refreshing to see powerful Jewish people inside the United States speak out against the treatment of the Gaza Strip by Israel. These outspoken critics are Vermont Sen. Bernie Sanders and 86-year-old hedge fund billionaire George Soros.

George Soros has reason to be concerned about Israel’s treatment of Gaza. The 86 world Jewish man was just a young boy when the Nazis came into his hometown of Budapest. His father had to pull out all of the stops to protect his family. He liquidated the family’s wealth in order to secure false documents that changed the family name to Soros. This allowed a young George Soros to avoid the Holocaust.

When the war came to an end, the Soros family emigrated to London. George Soros took on a variety of low-paying jobs, including railroad porter and restaurant waiter. He combined his meager wages with a small scholarship secured from a Quaker organization to put himself through college. He then got to work in the British stock markets. Learn more on about George.

George Soros shorted the British pound on one fateful day to earn himself over $1 billion overnight. The entire world started calling him the man who broke the Bank of England. He grew that wealth to become the 19th wealthiest man in the world, according to Forbes magazine. And ever since he became incredibly wealthy, he has been giving back through a variety of nonprofit organizations. He has even set up his own network of nonprofits called the Open Society Foundations.

George Soros knows exactly what it feels like to be persecuted for no reason. It is the very reason he is so vocal for the Syrian refugees during this tumultuous crisis. It is also the reason why he urges Israel to scale back its military operations in Gaza. He knows that Israel’s actions are only creating more violence and perpetuating hate.

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Of course George Soros wants to see the success of Israel and peace in the region. He just does not agree with the current plan of action that perpetuates violence in the region and he is outspoken about it.

Follow George Soros on Twitter.