There is always a dream to make money with business. However, people have to understand that the business and economic conditions change. Therefore, one has to be willing to adapt according to the times. This is where Jose Borghi comes in with Mullen Lowe. Jose has a lot of experience when it comes to advertising in different market conditions. One thing he understands is that advertising is one of the areas that take the first hit in an economic crisis. Fortunately, Jose Borghi is one of those advertisers that know how to adapt when their economy hits a rough patch.
One approach that Jose Borghi suggests that companies take with advertising is to incorporate it into all areas of business as opposed to just leaving it just for showing off products and services. After all, customers are not necessarily just looking for the product. They have a huge interest in the company as well. They understand that if they are buying the product, they are also supporting the company they are buying it from. Therefore, advertising can be used to get more messages across. After all, when an economy falls, then customers are going to need a really compelling reason to shop at a company.
One thing Jose Borghi does which helps companies during times of crises is look at and analyze the market conditions. This will help them with the approach they will take to advertising. This would include the amount of money they will spend and the ideas they will put forth in advertising. When it comes to economic crises, the key is to be efficient and cost effective. Economic crises are where businesses learn to minimize losses and maximize the amount of money they make. In other words, this is where people look for the highest ROI they can get.