Norman Pattiz and Tom Webster announced the results of various comprehensive studies that Edison Research had conducted for PodcastOne earlier this year. Pattiz is the executive chairman of PodcastOne and Webster is the vice president of Strategy at Edison Research.
The advertising tests were conducted with five different products and services from five consumer brands. The study was conducted over the last six months of last year. It was the first-ever podcast advertising brand-lift of its kind. More than half of the listeners were able to recall a particular grocery brand after the campaign compared to 7% before the study.
The research firm conducted three separate studies for the podcast network to determine the impact of podcast advertising. Online surveys were conducted before and after the campaigns ran. The findings showed that the audiences were receptive to the brand messages and showed more willingness to buy the advertised brands. Learn more about Norman Pattiz: http://fortune.com/2014/12/18/serial-is-small-podcastone-is-building-a-podcasting-empire/
Pattiz said that the focus of his company was to prove that podcast advertising offered a more personalized relationship between the brand and the consumer. He stated that the results validated their hypotheses and was looking forward to partnering with national consumer brands in the future.
Norman Pattiz is the founder of Westwood One. He led it to become the top distributor of radio and audio content in the US. Some of the content that Westwood One provided included traffic updates, weather forecasts, sports shows, and news segments. The provider was home to some of the top networks such as CNN Radio, CBS News, NCAA Basketball, and the Mutual Broadcasting System.
According to Crunchbase, Norman Pattiz started Courtside Entertainment Group in 2010. It is the parent company of PodcastOne. He launched PodcastOne in 2012 after noticing that there was a need for high-quality podcast content. It is the lead distributor of in-demand programming in the country today.
The network hosts podcasts by popular brands and figures such as Steve Austin, Freakonomics, Chris Jericho, Shaquille O’Neal, and Adam Carolla.
Norman is a recipient of the Giants of Broadcasting Award from the Library of American Broadcasting for his contributions to the radio industry. Norman has been a regent of the University of California since 2001.
Norman Pattiz was appointed by two different presidents to serve on the Broadcasting Board of Governors of the United States of America. The board manages all the non-military radio and television networks of the US. Some of the networks that it operates include Radio Liberty, Middle East Broadcasting, and the Voice of America.